Blog Articles
Where Great Experience Drives Sales
21 April 2026 by Neil Addley
In today’s automotive market, great stock and competitive pricing are no longer enough. Buyers have more choice, more information and more influence than ever before. And when it comes to choosing whe...
Lost Sales Aren’t Lost Forever
21 April 2026 by Neil Addley
Every dealer knows the frustration of a “lost sale”. An enquiry is made, conversations happen… and then the customer disappears. But 68% of those sales aren’t really lost.
The Missing Link in Customer Experience
21 April 2026 by Neil Addley
Sentiment analysis across dealer groups continues to tell a familiar story: most negative online customer reviews originate in servicing.
The DMCC Act: What Car Dealers Need to Know About Third-Party Reviews
13 January 2026 by Neil Addley
The Digital Markets, Competition and Consumers Act (DMCC) introduced stricter rules around how car dealers collect, manage and display customer reviews.
Why Do People Look Down on Sales as a Profession?
31 July 2024 by Neil Addley
The current government, as its predecessor, faces the uncomfortable truth that, as a nation, our costs are greater than our income. I think part of the reason for this is that we hugely neglect the i...
NAP time: Name, address, phone number for local SEO
16 July 2024 by Neil Addley
NAP is short for the Name, Address, and Phone number of a business available online. You may think that it's straightforward and nothing much to explain, but this trinity can elevate your business to ...
Buying new car tyres? Here’s how to choose the right ones
08 July 2024 by Neil Addley
When it comes to car tyres, making the right choice is crucial for your safety, performance, and fuel efficiency. With so many tyre brands, types, and sizes available in the market, it can be overwhel...
Not getting online reviews for your business? Try this
03 July 2024 by Neil Addley
Customer reviews are the lifeblood of any car dealership's online reputation. They build trust with potential buyers, showcasing the positive experiences your dealership provides. But let's be honest...
NFDA releases 7 bold proposals ahead of 2024 election
26 June 2024 by Neil Addley
Ahead of the highly anticipated 2024 general election, the National Franchised Dealer Association (NFDA) has unveiled a set of seven bold proposals that could potentially reshape the electoral landsca...
4 easy ways of Capturing and Cultivating High-Quality Leads: A Win-Win for Dealers and Customers
30 May 2024 by Neil Addley
Capture high-quality leads to gain a competitive edge. Learn how to understand customer needs for targeted marketing, convert leads into sales with personalized communication and maximize ROI by focus...
