Blog Articles
Why Updated Hours Matter for Customer Satisfaction
27 May 2024 by Neil Addley
In today's fast-paced world, convenience reigns supreme. Customers expect to be able to get in touch with businesses whenever it suits them, and outdated operating hours can quickly turn a potential l...
The Repeat Customer Secret: 4 Ways to Turn Lost Sales into Loyal Fans in the Auto Industry
24 May 2024 by Neil Addley
In the competitive world of auto sales, where customer loyalty is paramount, a single lost sale can feel like a missed opportunity. But what if those lost leads could be transformed into loyal fans, d...
Hybrid as a stepping stone to EV
21 May 2024 by Neil Addley
The electric vehicle (EV) revolution is gaining momentum in the UK, with over 1.1 million fully electric cars and 655,000 plug-in hybrids on the roads. However, traditional petrol cars still hold a si...
Attract More Customers, Build Stronger Partnerships: Take Outs from Driving Digital 2024
08 May 2024 by Neil Addley
The NFDA's Driving Digital event offered valuable insights for car dealership owners. Here are some of the key takeaways.
Life After the Ford Fiesta
06 March 2024 by Neil Addley
At school I used to make a few extra pennies cleaning people’s cars. A lot of the time, that was Mini Metros and Ford Fiestas. The Metro’s demise was inevitable with the collapse of Rover Group, but...
The Death of the Controlled Salesperson
14 August 2023 by Neil Addley
Tech and raised expectations have changed the car sales landscape drastically in recent years. Sales tactics have had to adapt to keep pace with changing customer expectations. Among these convention...
AI for Dealerships
14 August 2023 by Neil Addley
I was recently asked how AI can help improve customer service and reduce costs in car dealerships. In the first of two articles, I will explore how AI can generally be applied. In the second, I will ...
Meet the Manager
14 August 2023 by Neil Addley
Buying a car is a significant decision for most people, involving not just financial considerations but emotional factors as well. For most people, it’s the second biggest purchase of their lives (a h...
The Big Squeeze
14 August 2023 by Neil Addley
The 4th annual JudgeService State of the Nation report is available now and once again provides data-based insight into the thoughts and motivations of the UK’s car-buying public.
Jolt Towards Poverty
17 July 2023 by Neil Addley
Out of touch politicians hit the less well off again… and again. In the quest for net zero, the UK government's ambitious plan to ban the sale of new petrol and diesel cars by 2030 was a Johnsonian he...
