News
Brand Loyalty
19 April 2023 by Curtis Hutchinson
When it comes to in-market brand loyalty, customers are more likely to stay with MINI than any other car marque, according to consumer research by JudgeService. The study of the buying preferences of...
Distance by Brand
08 March 2023 by Curtis Hutchinson
Mercedes-Benz customers go the extra mile to visit showrooms, as buyers increasingly shop locally. Mercedes-Benz customers travel further to showrooms than any other car buyers, as consumers increasi...
Customer Satisfaction - Laws of Attraction
14 February 2023 by Curtis Hutchinson
JudgeService research finds “laws of attraction” drive faster used car sales. Sales staff with positive attitudes can dramatically improve used car stock turn performance, while boosting a dealership...
Falling Cars Hit Workshop Throughput
26 January 2023 by Curtis Hutchinson
Franchised workshops are being hit by a double whammy of the shortfall of new cars sold in the last three years, compounded by losing service bookings from existing customers as they reduce their mile...
Hotel Complaints Management Tool Rolled Out to Car Dealers
29 November 2022 by Curtis Hutchinson
Car dealers are set to benefit from best practices in the UK hospitality sector following the launch of a new customer feedback service from JudgeService. The Resolution software platform was devel...
Demand for New EVs and PHEVs Present Franchised Dealers With Welcome Opportunity to Increase Tyre Sales
15 November 2022 by Curtis Hutchinson
Franchised dealers have an opportunity to significantly boost tyre sales as a result of the growing number of new electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) now on sale. F...
Dealers urged to embrace electric vehicle advisory role
04 October 2022 by Chelsea Heffernan
Dealers have an opportunity to play a greater role in providing insight to customers choosing to take rising motoring costs on the chin, rather than consider electric alternatives. JudgeService has id...
Car buyers appreciate add-ons
25 February 2022 by Curtis Hutchinson
Contrary to popular belief, car buyers appreciate add-ons and are likely to recommend dealers offering them. Car buyers are not turned off by being offered add-ons, such as service plans, finance, GAP...
Fast stock turn continues to be driven by customer satisfaction
24 January 2022 by Curtis Hutchinson
New research shows that fast stock turn continues to be driven by customer satisfaction. JudgeService has identified a continued correlation between customer satisfaction and dealer stock turn, despit...
JudgeService finds one in three car buyers prefer visiting local dealerships to finding their next vehicle online
08 December 2021 by Curtis Hutchinson
The research surveyed 169,313 in-market buyers over a three-year period, starting in January 2019, with respondents asked what prompted them to make a visit to a dealership where they had made an enqu...
