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How JudgeService works

It’s quite simple.

JudgeService helps businesses improve their customer service by asking customers and potential customers for feedback about the experience.

We also publish this customer feedback to help consumers understand the levels of customer satisfaction and recommendation at each business.

So, in a nutshell we do surveys to help businesses improve customer service and in an ever changing and competitive world and we share that information with consumers to help choose where to buy.


It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Charles Darwin


Businesses send us data

Businesses send us the data from their customer database. We send the customer surveys or ring them. The surveys go by email, SMS or post. In some cases we ring the customer.

Customers then complete the survey – most people do this online but about 15% use postal surveys. If we ring the customer we complete the survey as they tell us the results.

How it Works




Real customers complete the surveys

Once the survey is completed we tell the business the results – instantly. This means they can address any issues straight away and also recognise great service.

The results are also stored in our reporting system or “back office”.





Published results

The customer can share the results on Facebook or Twitter and we also publish the results on JudgeService.

We publish all results, unless instructed otherwise. Some businesses do not publish any results as they simply want to use the service to measure customer satisfaction.

Businesses also often carry the results on a widget on their website and in the automotive sector the results are also published on motors.co.ukautotrader.co.uk/car-dealers and TrustedDealers.co.uk.



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